Journal
Notes on art, the internet, and being found.
May 11, 2026
EPK vs. WebsiteWhat the Music Industry Actually Expects From You
An EPK gets you the gig. A website builds the career. Here's the real difference — who reads each one, what belongs where, and why they work best together on your own domain.
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May 8, 2026Why Your Music Isn't Showing Up on GoogleYou have great music and an active Instagram. So why can't anyone find you on Google? Here's what's actually blocking you — and what to fix first.SEO / 7 min
May 8, 20262026 Musician Website Design Trends: From Anti-Design to AI-Personalized ExperiencesAnti-design, retro-futurism, kinetic typography, and AI-personalized experiences are reshaping what artist sites look like. Here's what's actually worth doing — and what's noise.Websites / 7 min
May 8, 2026Tell Your Story: Crafting an About Page That Actually Books GigsMost artist bios read like a press release nobody asked for. Here's how to write an About page that makes bookers, journalists, and fans actually care.Websites / 8 min
May 8, 2026Music Metadata Optimization: Boost Discoverability on Spotify, Apple Music, and TikTokMetadata isn't just admin work. It's how the algorithm decides whether to put you in front of the right people — or no one at all.Metadata / 6 min
May 8, 2026Schema Markup & Data Tags: Make Your Albums, Shows, and Lyrics Search-FriendlyStructured data is how Google understands what your site is actually about. Here's the exact markup every musician website needs — with real code examples.SEO / 5 min
May 8, 2026AI Search & AEO: How to Make Sure AI Assistants Know Who You AreGoogle isn't the only search engine that matters anymore. ChatGPT, Claude, and Perplexity are answering music discovery questions — here's how to make sure you're the answer.SEO / 7 min
May 8, 2026Fan-Focused Experiences: 3D, Glassmorphism, and Micro-Delights That Keep People on Your SiteThe difference between a site people skim and one they stay on often comes down to tiny moments of delight. Here's how to design for the feeling.Websites / 6 min
May 8, 2026WordPress vs. Custom-Built: Choosing the Right Website Platform for Your Music CareerThe platform question every artist asks. Here's an honest breakdown — not a sales pitch — of when each option actually makes sense.Websites / 5 min
May 8, 2026Media Integrations That Sell: Embedding Players, Videos, and Merch on Your Artist SiteWhat you embed — and how you embed it — directly affects whether fans stick around, stream, and buy. Here's how to do it without tanking your site speed.Websites / 5 min
May 8, 2026Crafting Click-Worthy Meta Titles & Descriptions: SEO Basics Every Musician NeedsMeta titles and descriptions are your billboard in Google search results. Here's the exact formula — with real examples for every artist type.SEO / 5 min
May 8, 2026Keep It Fresh: How Regular Updates and a Blog Boost Your Visibility and Fan LoyaltyGoogle ranks sites that stay active. Fans follow artists who give them something to follow. Here's how to build a content rhythm that works without burning out.SEO / 6 min
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